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Dear Entrepreneur: Letters from Those That Have Made it And Are Making It Happen by Andrew Blackman, Danny Bailey

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Mama Designs

Dear Entrepreneur,

How to turn your idea for a new product into a new business

My business, Mama Designs Ltd, creates innovative baby products. So you have had a great idea for a new product but you haven’t got a clue what to do next? This was the position I found myself in four years ago, when I had the idea for Mamascarf, a discreet, supportive breastfeeding cover. Here are my thoughts and the list I wish I had had:

1. Research your market. You might think it is a great idea but that doesn’t mean anybody else will. You need to do some market research that extends further than your friends and family (who are bound to be biased and want you to succeed). As my product is baby/breastfeeding related, I asked lots of mums and ...

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