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Dear Entrepreneur: Letters from Those That Have Made it And Are Making It Happen by Andrew Blackman, Danny Bailey

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Love Da Popcorn

Well hello there you funky little popper you.

First, let us introduce ourselves. We are Love Da Popcorn. We are three friends who met whilst working at Saatchi & Saatchi, and are now a fully (well, kind of) functioning popcorn business. We began our adventure in the summer of love that was 2010 and have been lucky enough to get our first listing in Waitrose after appearing on BBC show Dragons’ Den in 2011.

Wherever we go, the question people always ask us is “why popcorn?”. Well, first of all it was an accessible product. We could easily make and experiment with it in our own kitchen. Secondly, girls love popcorn – enough said on that point. Finally, and most importantly (arguably), was the opportunity for added value. Popcorn ...

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