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Dear Entrepreneur: Letters from Those That Have Made it And Are Making It Happen by Andrew Blackman, Danny Bailey

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Eyetease

Dear Entrepreneur,

First of all, congratulations on taking the time to read this book! Every great journey starts with a first step. By reading this book, you’re taking a step forwards on the weird and wonderful journey of the entrepreneur. However, you must be warned in advance that this is no job for the faint hearted! It will take hard work, dedication, perseverance, and above all else passion, to see your ‘creation’ come alive! Read on, if you dare!

Opportunity identification

In every market, no matter if it is during a recession or boom time, there will be an opportunity for a new product or service to succeed. As an example, The Economist once wrote that when an economy is in growth, restaurants and cinemas will do extremely ...

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