*Junk O’ Logic is an advertising principle discovered in the 1950s, that says you can give someone any two unrelated ideas and act like they’re related, and that person will make up a connection. This principle is used openly in beer advertising and many other products. Open a magazine, look at a billboard, and chances are you’ll be seeing an image that has nothing to do with the product.
Get Dealing with People You Can't Stand: How to Bring Out the Best in People at Their Worst, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
