Dealing with Dilemmas: Where Business Analytics Fall Short

Acknowledgments

There have been many people who have graciously offered their help, and their contributions have made this book what it is. First, I would like to thank Toby Hatch, who was a coauthor of an article on "Senario-based strategy maps" that has become the larger part of Chapter 9. Furthermore, Toby has been a great help in designing the DwD survey and doing the analysis. My gratitude to Claudette Kints, who also helped with the survey design. I would further like to thank Dr. Pietro Micheli of Cranfield University school of Management, who was also a coauthor of the "scenario-based strategy maps" article, for his guidance throughout this book project. He has provided a listening ear and has kept me on track on many occasions. Thank you, Jim Franklin, Steve Hoye, and Dr. Ziggy MacDonald, for your help on Chapter 7, which diusses portfolio management and operations research.

Of course, I would like to express my great gratitude to all who have been so kind as to donate their time, and allow me to speak with them. In alphabetical order of the companies they represent (see the Appendix for all company profiles): Jeroen van Breda Vriesman, member of the Board, Achmea; Bill Fitzsimmons, chief accounting officer, Cox Communications; Nirmal Hansra, former chief financial officer, Fujitsu Australia Pty. Limited; Steen Riisgaard, chief executive officer, Novozymes; Heidi Melin, chief marketing officer, Polycom; Jack de Kreij, member of the board and chief financial officer and Ton ...