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Data Warehousing in the Age of Big Data by Krish Krishnan

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Chapter 1

Introduction to Big Data

Introduction

The biggest phenomenon that has captured the attention of the modern computing industry today since the “Internet” is “Big Data”. These two words combined together was first popularized in the paper on this subject by McKinsey & Co., and the foundation definition was first popularized by Doug Laney from Gartner.

The fundamental reason why “Big Data” is popular today is because the technology platforms that have emerged along with it, provide the capability to process data of multiple formats and structures without worrying about the constraints associated with traditional systems and database platforms.

Big Data

Data represents the lowest raw format of information or knowledge. In the computing ...

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