CHAPTER 4

Current Trends in Data Visualization

Recent trends

Because of the advancement in technology, it is now possible to collect massive amounts of data. Lots of data, such as web data, e-commerce, purchase transactions at retail stores, and bank and credit card transaction data, among others, are collected and warehoused by businesses. There has been an increasing amount of pressure on businesses to provide high-quality products and services to improve their market share in this highly competitive market. Not only it is critical for businesses to meet and exceed customer needs and requirements, but it is also important for businesses to process and analyze a large amount of data efficiently in order to seek hidden patterns in the data. The ...

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