In This Chapter
Examining common traits of effective visuals
Creating insight and not hindsight
Transitioning from storyboard to visual mock-up
When your black-and-white mock-up is complete, you're ready to add the oh-so-powerful visuals that will make it pop. That's why you started this journey to begin with, right? When adding visuals to your mock-up, it's important to focus on adding effective visuals. Unfortunately, due to a lack of thought leadership and training in the business intelligence (BI) industry, tons of visually attractive but ineffective data visualizations provide zero value. Just do an Internet search for data visualizations to see a few examples.
This chapter takes a closer look at what constitutes effective visuals. By way of comparison, it also looks at the qualities of some ineffective visuals.