In This Chapter
Business Intelligence Overview
Identifying your audience
Defining your goals
Documenting your metrics
Choosing what to build
Developing your first storyboard
When you're applying data visualization to Big Data, storytelling is perhaps one of the easiest ways to engage your audience. As social media continues to evolve, attention spans continue to reduce from minutes to seconds. As a result, complex reports and visualizations that require lots of deep analysis are losing their relevance. Hence, it's critical that you develop the “correct” story.
This chapter provides an overview of the practice of using data visualizations to drive decision making and then covers all the steps to defining your first storyboard. We start ...