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Contents

        Preface

        Acknowledgments

  1    Introduction

        About Oracle Business Intelligence 11g

        Business Intelligence System Goals

        Humans Evolved to Sense the World, Not to “Do Numbers”

        Basic Principles of BI Dashboards

        BI Systems Need Training

        Dashboard Best Practices

                   Motion Demands Attention and Cannot Be Ignored

                   Color Is Powerful

                   Alignment and Position

                   A Little Bit about Tables

                   Background Thoughts on Graphs

                   Data Visualization Graph Views

                   Map Views Communicate ...

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