Appendix A

Example Definition and Derivation

An example of a robust definition and derivation, developed using repeatable Data Stewardship processes.

Keywords

definition, derivation, metadata

Definition of “Unique Quote to Close Ratio”

■ The ratio (expressed as a percentage) of unique and complete quotes that result in closed sales. A sale is considered closed when a policy has resulted from the quote and the quote is thus bound.

■ The “unique quote to close ratio” can be used by insurance and sales as a measure of overall competitiveness of a product. A sudden change in the ratio may indicate that competitive conditions have changed suddenly. In addition, the ratio helps sales managers and sales producers understand how many quotes actually ...

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