Acknowledgments

This book started after an improbable number of folks checked out my analytics blog, Analytics Made Skeezy. So I'd like to thank those readers as well as my data science Twitter pals who've been so supportive. And thanks to Aarron Walter, Chris Mills, and Jon Duckett for passing the idea for this book on to Wiley based on my blog's silly premise.

I'd also like to thank the crew at MailChimp for making this happen. Without the supportive and adventurous culture fostered at MailChimp, I'd not have felt confident enough to do something so stupid as to write a technical book while working a job and raising three boys. Specifically, I couldn't have done it without the daily assistance of Neil Bainton and Michelle Riggin-Ransom. Also, I'm indebted to Ron Lewis, Josh Rosenbaum, and Jason Travis for their work on the cover and marketing video for the book.

Thanks to Carol Long at Wiley for taking a chance on me and to all the editors for their expertise and hard work. Big thanks to Greg Jennings for working all the spreadsheets!

Many thanks to my parents for reading my sci-fi novel and not telling me to quit writing.

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