CHAPTER 9: MARKETING USING ELECTRONIC METHODS

PECR includes special rules for marketing by fax, e-mail and telephone. Faxes for marketing purposes must not be sent to individual subscribers unless those subscribers have agreed to receive them. Corporate subscribers may opt out by registering with the Fax Preference Service.18 They also have the right to notify the marketer that the organisation does not wish to receive marketing faxes.

Telephone marketing must not be carried out to any subscriber, whether a corporate subscriber or an individual subscriber, who has either told the caller that they do not want to receive such calls, or that they have registered with the TPS.

There is no restriction (apart from complying with the general data protection ...

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