Data Preparation for Analytics Using SAS

Part 5

Case Studies

 

Chapter 25   Case Study 1—Building a Customer Data Mart

Chapter 26   Case Study 2—Deriving Customer Segmentation Measures from Transactional Data

Chapter 27   Case Study 3—Preparing Data for Time Series Analysis

Chapter 28   Case Study 4—Preparing Data in SAS Enterprise Miner

 

Introduction

In this part we will cover four case studies for data preparation. These case studies refer to the content we presented in earlier chapters and put together in the context of a concrete question. In the case studies we will show example data and complete SAS code to create from the input data the respective output data mart. The following case studies will be examined:

•  building a customer data mart

•  deriving customer segmentation ...