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Data Modeling for the Business: A Handbook for Aligning the Business with IT using High-Level Data Models by Chris Bradley, Donna Burbank, Steve Hoberman

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What is a Data Model?

A data model is a visual representation of the people, places and things of interest to a business. It is used to facilitate communication between business people and technical people.  A data model is composed of symbols that represent the concepts that must be communicated and agreed upon, and is therefore often referred to as a blueprint for data. Like a building architect, who creates a series of diagrams or blueprints from which a house can be constructed, a data modeler/architect creates diagrams from which a database may be built.

The blueprint analogy is often used because there are many parallels between blueprints, which many people are familiar with, and a data model, which few people outside of IT have seen. ...

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