Hell, there are no rules here—we’re trying to accomplish something.
—THOMAS A. EDISON
There are two rules for success: 1. Never tell everything you know.
—ROGER H. LINCOLN
The Motivation column is concerned with why the enterprise does what it does.
– The planner lays out the vision and mission of the enterprise, along with approaches for defining business policies and rules.
– The business owner is concerned with all factors that motivate business activities in an enterprise, from vision and mission bestowed by the planner’s view to the goals and objectives and the strategies and tactics that make up the business plan. Also included are the business policies and business rules that constrain the operation ...