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Data Just Right: Introduction to Large-Scale Data & Analytics by Michael Manoochehri

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1. Four Rules for Data Success

The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

Bill Gates

The software that you use creates and processes data, and this data can provide value in a variety of ways. Insights gleaned from this data can be used to streamline decision making. Statistical analysis may help to drive research or inform policy. Real-time analysis can be used to identify inefficiencies in product development. In some cases, analytics created from the data, or even the data itself, can be offered as a product.

Studies have shown that, when used effectively, ...

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