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Data Engineering by Brian Shive

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Chapter 6

Luke’s Lemons, Inc. Business and Data Model

Season #1 Business PlanLuke’s first season in the lemon business was pretty tough. His toy purchases dropped off precipitously, and his free time did the same. His first mistake was in hiring his Xbox friends as employees. They were fifth and sixth graders, but the concept “work” was not well known to either of them. Secondly, Luke failed to specify roles and responsibilities. This led to frequent arguments over what is “fair” and what is “not fair.” Below is the value chain model for Season One.

Conceptual Value Chain Model

This first season’s business model is pretty simple. The three ...

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