If you work for a company that develops products of one kind or another, you may have worked on a new feature you thought was truly awesome, only to discover later that it was a dismal failure. In this video course, Dan McKinley shares hard lessons that he learned at Etsy about the value of using data to drive product decisions.
Using several real-world case studies on proposed changes to Etsy’s website, Dan demonstrates why using appropriate metrics to evaluate any product idea is crucial in the early stages—before you spend too much time and money on something that may not pan out.
Dan McKinley is a web developer who spent seven years at Etsy, beginning in 2007 when it was still a fledgling company. During his tenure, he worked on activity feeds, search, recommendations, experimentation, and analytics. Dan currently works for Stripe, a company that provides a suite of APIs to help businesses accept online payments.