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Data Driven Marketing For Dummies by David Semmelroth

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Part V

The Part of Tens

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pt_webextra_bw.TIF For an extra Part of Tens chapter on the ten (or so) steps common to all database marketing campaigns, head on over to www.dummies.com/extras/datadrivenmarketing.

In this part . . .

check.png Get some practical tips on capturing customer-level data.

check.png Explore a variety of third-party resources available to boost your data driven marketing efforts.

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