Part II
Digging Deeper into Your Data: Analytics
Find out ways data driven marketers deal with common data quality issues in a free online article at www.dummies.com/extras/datadrivenmarketing.
In this part . . .
Get familiar with some basic ideas from statistics and data analysis and ways to use them in your marketing.
Learn how and why marketers group customers together into segments.
Find out how to use transactional data effectively in your business.
Understand how to calculate and use customer-level profitability to more efficiently invest your business dollars.
