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Data Driven Marketing For Dummies by David Semmelroth

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Part I

Getting Started with Data Driven Marketing

9781118616017-pp0101.eps

pt_webextra_bw.TIF For Dummies can help you get started with lots of subjects. Visit www.dummies.com to learn more.

In this part . . .

check.png Find out how database marketing campaigns are organized.

check.png Explore the various types of customer data that are used in marketing campaigns.

check.png Learn how to manage and protect your customer contact information.

check.png Get to know your responsibilities regarding opt-outs and unsubscribe requests from customers.

check.png Understand the critical steps in database marketing campaign execution.

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