O'Reilly logo

Data Divination: Big Data Strategies by Pam Baker

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 17USE CASES IN RETAIL

Over the past several years the retail sector has been bombarded with challenges. Brick-and-mortar stores have closed in record numbers and continue to do so. Indeed virtually every member of the entire industry is at high risk. They are vexed by several threats ranging from increased competition from online super-shopper sites such as Amazon to a plethora of more brand-specific problems, such as a lack of differentiators, pricing pressures, muddled marketing messaging, poor business processes, online pricing/brand comparison sites, customer reviews on their own websites, vulnerability to customer social messaging, and an overall disconnection with the buying public. Their former strategies in merchandising, merchandise ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required