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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 14USE CASES IN SMALL BUSINESSES AND FARMS

This chapter focuses on big data use cases in small and mid-sized enterprises of any kind. For the purpose of this chapter, family-owned and/or small farms are included in this category, as they share more in common with other small businesses in regards to data use than they do with large commercial farms.

However, given that arguably more farm equipment comes loaded with sensors, automated data gathering, and onboard analytics than say, a small bakery’s, optometrist’s, florist’s, or restaurant chain’s equipment does, and given the current push by large corporations to get farmers to add their data to a common pool, special attention is given to farms later in this chapter.

Otherwise, the general ...

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