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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 9THE PRIVACY CONUNDRUM

Data analysis is not a new tactic in either government or corporate work. For centuries, data in all its forms has been collected, analyzed, traded, and sold. Sometimes entities were forthright in their data collection and use, but that was often the exception rather than the rule. During all that time there were no widespread public objections to these practices, in part because many were hidden—and even with the transparency of the Internet, many remain so.

For example, throughout history, organized governments made records of everything from land, business, and patent ownership to voter registrations, individual and business incomes, professional and marriage licenses, births, deaths, and census headcounts. They ...

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