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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 6THE ROLE OF REAL-TIME ANALYTICS IN ROLLING YOUR STRATEGY

In much the same way that filing cabinets soon overflow with paper, so too does digital data overrun available storage. In both cases, the overflow doesn’t happen overnight, although it often seems that way. The growth of data in any form happens gradually over time until one day someone recognizes the mess and then wonders what to do with it all. This is how big data came to be. Company files and databases began as manageable sizes and then grew at ever-increasing rates. However, it wasn’t until recently that companies purposely sought to grow data, further compounding the problem.

Of course, data analysis was taking place all along. Companies had all the ingredients to analyze ...

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