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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 5WHY THE ANSWER TO YOUR BIG DATA QUESTION RESEMBLES A RUBIK’S CUBE

Let’s pause for a second to discuss what big data results are and are not. It’s important to understand what to expect and what you’ll need to do next from a business perspective.

The key thing to remember is that a “data-driven decision-making” process does not mean that analytics actually make decisions for you. They don’t. But using analytics means you have better and faster information on which you or others in your company can base decisions. In particular, real-time analytics, but high-frequency runs of other analytics too, will send computed data results to you rapidly and frequently. What you do with that information is entirely up to you and completely beyond ...

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