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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 2HOW TO FORMULATE A WINNING BIG DATA STRATEGY

Strategy is everything. Without it, data, big or otherwise, is essentially useless. A bad strategy is worse than useless because it can be highly damaging to the organization. A bad strategy can divert resources, waste time, and demoralize employees. This would seem to be self-evident but in practice, strategy development is not quite so straightforward. There are numerous reasons why a strategy is MIA from the beginning, falls apart mid-project, or is destroyed in a head-on collision with another conflicting business strategy. Fortunately, there are ways to prevent these problems when designing strategies that keep your projects and your company on course.

However, it’s important to understand ...

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