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Data Divination: Big Data Strategies by Pam Baker

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CHAPTER 1WHAT IS BIG DATA, REALLY?

One would think that, given how the phrase “big data” is on the tip of nearly every tongue and top of mind for most, everyone knows what big data is. That’s not quite the case. Although there is a technical definition of sorts, most people are unsure of where the defining line is in terms of big versus regular data sizes. This creates some difficulty in communicating and thinking about big data in general and big data project parameters in particular.

This chapter considers the different interpretations of the meaning of the term “big data.”

TECHNICALLY SPEAKING

As discussed in more detail in the next chapter, big data does not mean more of the same data, simply boosting gigabytes to terabytes, although obviously ...

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