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Data Crush by Christopher Surdak

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15

data enable

leveraging your most valuable asset

AS THE BASIC PREMISE of this book suggests, companies are finding that the data generated by their operations is growing exponentially. Unfortunately for the unprepared, this trend will almost certainly become more serious in the coming decade because of the cultural forces reviewed in Part One. The data created through business operations will represent a potential gold mine for companies that learn to properly manage and use it and will become a digital albatross for those who don’t.

If the trends of the 2000s and early 2010s continue, companies will see an acceleration of the double digit year-over-year growth in data volumes. Indeed, today I work with some companies that are already seeing ...

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