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Data Crush by Christopher Surdak

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6

“big data”

learning from the flood

AS WITH THE other social and business trends already discussed, Big Data is an area of business that has received tremendous hype over the last several years. Most business executives have heard this term in recent times, and many of those same executives wonder what exactly “Big Data” is and “How do I get some in my company.” As is typically the case with new business concepts, Big Data is surrounded by mystery and treated as if it were a panacea to all of a company’s ills. While there may be some truth to this, the reality of Big Data is far less mysterious and far more practical than many industry pundits make it out to be. Let’s take a quick dive into the world of Big Data so that you can see its underpinnings ...

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