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Data Crush by Christopher Surdak

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3

digital commerce

infinite options for buying goods and services online

THE EXPLOSIVE data growth that everyone is experiencing infiltrates all aspects of our economy, society, and lives. As with any technology shift, there are both good and bad aspects to the changes that result, just as there are both business winners and losers from each generation of technology. In terms of the day-to-day experience of most people in the developed world, no segment has been more enabled by and challenged by the Internet than the world of retail. Data-enabled shopping has completely changed our purchasing experience, has undermined some of the greatest brand names of the 20th century, and has created some of the new-age brands that will dominate the 21st ...

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