CHAPTER 3

Data-Based Decision Making

Some managers seem preoccupied with making better use of current data—internal operations data, customer/client/patient data, supplier data, and market data to name a few data sources. Major data challenges are many including the increasing volumes of varied data, mixed data quality, data security, changing data regulations, generating insights from data, using analytics better, and identifying new opportunities to derive value from data. At the heart of implementing a successful digital transformation strategy is solving two key challenges: (1) managers must understand the value of current data and existing data sources, and (2) managers must have appropriate technology tools, skills, and techniques to ...

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