One type of analytics that can be created from nonrepetitive unstructured data is that of call-center analysis of information. The call-center conversations are captured, analyzed, and put into a relational database. Once placed inside the relational database, the information is analyzed by a dashboard. Another form of analytical processing is that of analysis of medical records. The text of the medical record is placed into a relational database in a form recognizable to the doctor or the analyst.