About the Author
Gordon Linoff (gordon@data-miners.com) is a recognized expert in the field of data mining. He has more than twentyâfive years of experience working with companies large and small to analyze customer data and to help design data warehouses. His passion for SQL and relational databases dates to the early 1990s, when he was building a relational database engine designed for large corporate data warehouses at the nowâdefunct Thinking Machines Corporation. Since then, he has had the opportunity to work with all the leading database vendors, including Microsoft, Oracle, and IBM.
With his colleague Michael Berry, Gordon has written three of the most popular books on data mining, starting with Data Mining Techniques for Marketing, Sales, and Customer Support. In addition to writing books on data mining, he also teaches courses on data mining, and has taught thousands of students on four continents.
Gordon is currently a principal at Data Miners, a consulting company he and Michael Berry founded in 1998. Data Miners is devoted to doing and teaching data mining and customerâcentric data analysis.
Get Data Analysis Using SQL and Excel now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
