O'Reilly logo

Cybermarketing, 2nd Edition by Upkar Pardesi, Matthew Bickerton, Pauline Bickerton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Appendix 7

News groups

News groups are an essential tool for the marketer. They represent discussions on particular topics and as such are a vital market segmentation tool. Used effectively they provide an ideal communication channel with your target audience.

News groups on the Internet are provided by the Usenet system. Unlike e-mail, which is usually ‘one-to-one’, Usenet is ‘many-to-many’. To many people, Usenet is the Internet where over 100 million characters a day are entered into the system – nearly an encyclopaedia's worth of writing. These are like conversations with a group of like-minded individuals. It is similar to e-mail in style but unlike e-mail, which is one-to-one, it is one-to-many. Anyone can ‘listen in’ on the conversation ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required