Books in the CIM series
The CIM Handbook of Export Marketing, Chris Noonan
The CIM Handbook of Selling and Sales Strategy, David Jobber
The CIM Handbook of Strategic Marketing, Colin Egan and Michael J. Thomas
CIM Marketing Dictionary (fifth edition), Norman A. Hart
Creating Powerful Brands (second edition), Leslie de Chernatony and Malcolm McDonald
The Creative Marketer, Simon Majaro
The Customer Service Planner, Martin Christopher
Cyberstrategy, Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley
The Fundamentals and Practice of Marketing (third edition), John Wilmshurst
The Fundamentals of Corporate Communications, Richard Dolphin
Innovation in Marketing, Peter Doyle and Susan Bridgewater
Integrated Marketing Communications, Tony ...
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