Copyright
Library of Congress Cataloging-in-Publication DataBreakenridge, Deirdre. Cyberbranding : brand building in the digital economy / Deirdre Breakenridge. p. cm. Includes bibliographical references and index. ISBN 0-13-089710-8 1. Brand choice. 2. Electronic commerce. I. TitleHF5415.3 .B685 20001658.8’27--dc21 2001023521
Production Editor: Wil Mara
Acquisitions Editor: Tim Moore
Editorial Assistant: Allyson Kloss
Marketing Manager: Debby van Dijk
Buyer: Maura Zaldivar
Manufacturing Manager: Alexis R. Heydt
Cover Designer: Anthony Gemmellaro
Cover Design Direction: Jerry Votta
Art Director: Gail Cocker-Bogusz
Composition: Pine Tree Composition
© 2001 Prentice Hall PTR ...
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