Telltale Signs of PR Fluff
Superstoredotcom is among the many e-tailers to enter the online marketplace to sell women’s, men’s, and children’s clothing. PRdotcom is the company that wants the $10 million PR account. In a large, comfy meeting room in Silicon Valley, PRdotcom is anxious to start its presentation. The senior vice president of PRdotcom dims the lights in preparation for the PR pitch. The projection screen lowers from the ceiling and the festivities begin. There’s energy in the air, and PRdotcom puts on the performance of a lifetime: audiovisuals, stimulating interaction, and lots of heavy media name-dropping to further entice Superstoredotcom into a contract. When the dog-and-pony show ends, the group is ready for questioning.
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