Chapter 22. Best PR Practices

Objective:

To appreciate the value of public relations and provide insight into public relations campaigns and the professionals who run the programs. Cyberbranders who wish to do well should know the following:

  • Telltale signs of PR fluff that raises the red flag

  • PR accountability demonstrated by professionals

  • Best-case scenarios to generate interest

  • Helpful PR hints for successful campaigns

Get Cyberbranding: Brand Building in the Digital Economy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial