Know the Media in Cyberspace
It’s the same story on the Internet: don’t bother with the pitch if you haven’t done your homework. Take the following scenario to heart.
It’s the same story on the Internet: donít bother with the pitch if you havenít done your homework.
An overzealous company representative of a new dot-com decided to try his hand at cyber PR. Being somewhat unfamiliar with the nature of public relations (both online and offline), he forwarded a news release and a simple cover letter to ZDTV without fully understanding the nature of the Web site, ZDTV’s programs, or its audience. The producer received the information and was kind enough to let the young man know that this was not the best way to proceed with a pitch. The entire ...
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