PR of the Past Updates in the Twenty-First Century
In 1985, Company No Tech introduced its first widget into the marketplace with a campaign that kicked off with a news conference dazzling the local media. The company invited business editors of newspapers and widget journals and radio and television personnel to the star-studded, gala event to catch a live speech from the president, Iam Widget. Company No Tech’s public relations agency, My People Will Talk to Your People, Inc., was on hand to direct the sequence of events, to take photographs of Iam Widget holding the new product for post-PR measures, and to field media questions. The PR representatives worked diligently from the time of the initial decision to host the conference right down ...
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