Chapter 19. Public Relations—Is There Room for Tradition in Cyberspace?

Objective:

To confirm that the public relations tactics of the past are quite present and effective in cyberspace. This chapter focuses on Internet PR and angles to reach the media for publicity and brand awareness. Cyberbrands will find value and appreciation for the practice of public relations online, and need to consider the following:

  • PR of the past updates in the twenty-first century

  • Proven PR techniques are still apparent

  • From static to interactive

  • Know the media in cyberspace

  • PR comes full circle

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