Endnotes
Worldcom advertisement appearing in Business Week, September 11, 2000.
PFS Marketwyse, September 2000.
ICONOCAST, June 2000, http://www.iconocast.com.
Ibid.
Erdos & Morgan study, ICONOCAST, June 2000.
eMarketer, September 2000.
Susan Kuchinskas, “More for Less,” Business 2.0, August 22, 2000.
Ibid.
“Case Study: AssociationCentral.com,” emarketingtoher.com, September 11, 2000.
Stuart Elliott, “Campaign Stresses Customized Beauty Products Sold Online,” New York Times on the Web, July 10, 2000.
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