Jazzing Up Programs for the Future
Affiliate programs usually start with a commission program. But there are many cyberbrands developing jazzier programs to attract and keep their affiliate members satisfied (because they extend beyond the traditional model). Take Commission Junction, otherwise known as the CJ Network (www.cj.com), which allows affiliate members to benefit in a number of ways. Of course, CJ Network has the successful click-through lead program that enables affiliate members to receive a commission on each lead generated through the affiliate’s site. However, CJ Network also provides an affiliate the opportunity to place targeted advertising banners its Web site to drive e-commerce revenues. CJ Network works with over 1,000 merchants ...
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