Setting Up a Winning Program
Moving beyond the basics does not mean sidestepping the basics. The first set of affiliate programs, as demonstrated by the early contenders (do they have to be named?), focused on the basic elements and received consideration from two perspectives: the merchant side and the affiliate side. The essential considerations for merchants developing a program included:
Having a secure domain name (although this is very obvious), one that is uncomplicated and has brand recognition.
Possession of a valuable and reputable product or service that will attract audiences from an affiliate’s site.
A thorough clickthrough tracking system that allows merchant to calculate commission payments and run reports for affiliate members. ...
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