Chapter 17. Affiliate Marketing for the Future

Objective:

To clarify how affiliate programs extend beyond the standard clickthrough commission program and provide brands with an opportunity to increase exposure, awareness, and sales of a product or service. The affiliate program has suffered from lack of attention in the cyberbranding arena, and now it’s time to revisit the strategy and jazz up the program options by considering the following:

  • Moving beyond the “traditional” model

  • Setting up a winning program

  • Implementing a program that attracts affiliates

  • Working with affiliates to maximize results

  • Jazzing up programs for the future

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