Cyberbranding: Brand Building in the Digital Economy

Banner Ad Basics

To look at banner ads in terms of branding makes the most sense. It is imperative to understand everything about the banner—from the meaning of the banner buzzwords to where and how ads are placed to achieve an effective cyberbranding campaign. It’s the nature of the Internet to impose speed upon the brand, and in the rush to cyberspace, banner ad basics are overlooked. Taking the time to understand the components and measurements of banners proves beneficial in the long run.

It’s the nature of the Internet to impose speed upon the brand, and in the rush to cyberspace, banner ad basics are overlooked.

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