Banner Ads Serve a Purpose
Banner ads serve a specific purpose. Cyberbranders realize that the average consumer recognizes the banner ad—it’s that flashing box (sometimes annoying and always a glance away), usually rectangular, or possibly square, that varies in size and price. These highly recognizable banners are extremely visible on a Web page, and in most cases eye-catching by design (regardless of flashing, movement, or interactive media). Banners are registered by the eye and the brain at a mere glance and, whether the consumer realizes it or not, leave a lasting impression. Banners, to the benefit of the brand, automatically appear on a Web page. They are an integral part of the content of a page, unlike television or radio ads, which ...
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