Chapter 15. Changing Market Landscapes

Objective:

To focus on changing Internet landscapes and how the scope of competition in the dot-com world is changing as well. Cyberbranders need to grasp the major issues and understand how to outmaneuver competition by providing the best interactive experience and customer service. Topics of interest relating to changing landscapes include the following:

  • Five seconds of stability and fifty-five seconds of change

  • Lessons from the heavy hitters

  • Straightforward examples of gaining customer share

  • How cyberbrands are gaining customer share

Get Cyberbranding: Brand Building in the Digital Economy now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial